How a real estate startup increased sales with innovative presentations.

Case study of VTS; a New York startup who hired Mavity to create their visual assets for a sales event; using engaging animations and audiovisual technology.

VTS is a Proptech commercial real estate management platform; making it the most widely used software in commercial real estate and is designed to help property owners; managers and brokers manage their property portfolios more efficiently to maximize their property revenues.

Competition in the New York real estate market is getting tougher and tougher. To stand out in this saturated market; VTS decided to use innovative technology to improve its sales presentations and generate a positive effect on its audience by organizing a conference to present its services to landlords and tenants. The idea was to convince building and lot owners that they should adopt the VTS system to improve the efficiency of their leases and make them more profitable.

You might be interested in; OTIS: The power of digital assets in generating traction.

Challenge:

Mavity's challenge was to make the presentation engaging and memorable; and not just another boring real estate sales event. The VTS team wanted the presentations to be exciting and generate a lasting impact on attendees.

Solution:

Motion Graphics

This was done by hiring an animator who developed 28 animations of 10 seconds each; which were shown in a slideshow; on a 3840x770 screen. One of the main animations consisted of a general plan of a city whose buildings could be transformed into digital twins and show data moving around them. The other contracted role was a Motion Graphics slide designer; who made 6 animations that were shown in the hallway leading to the main auditorium.

0:00/1×

Interactive presentations

Another innovation implemented by Mavity was the development of an interactive presentation for tablets. Mavity designed 3 different presentations with animations; graphics and multimedia elements. These presentations were developed in HTML; so they could be opened from any device without the need to install any additional software. This allowed VTS's sales team to demonstrate the system's capabilities to potential clients in a more dynamic and personalized way.

Audiovisual Technology

Mavity also developed an interactive installation for the conference's main hall. This installation consisted of a large touchscreen monitor where attendees could explore the features of the VTS platform through an intuitive interface. The installation was designed to attract attention and encourage interaction; allowing attendees to learn more about the product in a fun and engaging way.

Results:

VTS's sales event was a resounding success; thanks in large part to Mavity's innovative approach to visual storytelling. The engaging animations and interactive presentations captivated attendees; leaving a lasting impression and generating valuable leads for the company. By leveraging the power of motion graphics and audiovisual technology; VTS was able to differentiate itself from the competition and position itself as a leader in the commercial real estate market.

Do you need more information? Contact info@mavity.co